Plan your sales season and turn Black Friday shoppers into loyal customers

It's hard to tell whether your seasonal results are within the norm: how many orders to expect, how much your average order value and contact base should grow in your niche.

93.5% of subscribers join long before promotions begin. If your contact collection forms only appear in November, the window has already closed.

A customer buys during the sale — then disappears. Without a post-season communication strategy, a new buyer never becomes a repeat customer.

Email, Viber, In-App, and App Inbox have different peak days and content formats — yet communications are often identical and sent everywhere at the same time.